With the release of her sixth studio album, Lady Gaga introduced us to Chromatica through her eyes. The Grammy-award winning artist and cultural icon then teamed up with Adobe and Live Nation to challenge fans around the world to use their creativity to bring their own inner world of Chromatica to life, a planet anchored by equality.
Using the exclusive assets, I tapped into my imagination and creatively expressed the unique meaning of Chromatica to me. Using Illustrator and Photoshop as well as some additional assets from Adobe Stock I saw an opportunity to really take creativity to the next level with no restraints.
Showcasing my creative expression in a series of poster designs for the song "Rain on me" featuring Ariana Grande was great fun. Delving deep in to the imagination and bringing together a dynamic, multi-textured composition where the only limit was my own imagination was immersive.
The designs focus on a colourful, holographic and fantastical world. In this dimension, the colour of your skin doesn't matter, your background doesn't matter, you can simply just be you.
I played with glitch effects and opposing hues to represent alternate views and breaking through norms. In Chromatica, no one thing is greater than another and I wanted to show this in the explosion of colour and freedom in my designs.
