MyEva.com needed a strong visual identity to better convey the aim of
making financial wellbeing to everyone, not just the wealthy.
This project was centred around inclusivity and diversity as well as education and financial advice. As finances can be quite a dry subject it was important to make sure the messaging is both clear and concise and with a tone of voice that appeals to people at all ends of the financial spectrum, both wealth and knowledge-wise.
The concept I went with utilises digital devices to show features of the product as well as break down the information in to small, easily digestible chunks.
Financial wellbeing for everyone
